"I had the privilege of serving as Director of Creative Development at WQED Pittsburgh, the legendary public television station behind Mister Rogers' Neighborhood and the award-winning Where in the World Is Carmen Sandiego? game show.

 

Building on WQED's nationally recognized expertise in family game show development, The LEGO Group invited us to create an original attraction for the planned LEGOLAND USA. Following a year of research, audience testing, and creative development, I conceived LEGOLYMPICS—a location-based family competition that combined physical challenges, creativity, and problem-solving as families competed for the coveted LEGO Crown.

Working in partnership with The LEGO Group, we refined the concept into an immersive experience designed to celebrate imagination, teamwork, and the spirit of play." – Obie